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Brand Development Plan - What Should It Include?
For business owners like us, we know that building a strong brand is essential for long-term success. A well-defined brand helps differentiate your business from competitors, fosters customer loyalty and drives growth. However, creating a powerful brand doesn’t happen by accident, it requires a structured Brand Development Plan . Photo by 1Click on Unsplash I'm sure you know already, but a strong brand is your business's greatest ally. Whether you're launching a startup or r
Beverley White
Jan 266 min read


Behind the Scenes: How to Plan a Successful Video Shoot for Social Media Content in 6 Steps
The best social media videos make it look effortless don't they? A swipe, a tap and suddenly you're laughing at a skit, learning a new...
Beverley White
Sep 29, 202512 min read


The Power of Personal Brand Videos - Why Every Leader Needs a Story-Driven Video
You might not have realised it or even noticed, but over the last 5-10 years social media has evolved. It's no longer just a casual way...
Beverley White
Sep 22, 20258 min read


How To Get The Best ROI from Festivals: A Strategic Guide for Event Planners
With summer in full swing, if you're an event planner like me, you'll know festivals have the power to captivate audiences, elevate...
Beverley White
Aug 18, 20256 min read


Summer Is Here! How Entrepreneurs Can Switch Off and Recharge!
Summer offers a golden opportunity for business leaders and entrepreneurs like you and I to step back, unwind and replenish their...
Beverley White
Aug 11, 20254 min read


How To Create Engaging Video Content (Without Losing Your Mind)
If you're one of the 89% of businesses that create short- or long-form video content these days, I'm sure it sometimes feels a bit like...
Beverley White
Jul 14, 20258 min read


Are You Using AIDA? If Not, Should You Be?
Look around any space where people are waiting, hanging out or just relaxing and what do you see? People chatting with strangers and...
Beverley White
Jun 23, 20259 min read


Why Every Business Needs a Video Marketing Strategy in 2025
If a picture is worth a thousand words, then a video is worth a million. In 2025, video marketing is no longer a trend - it's the bedrock...
Beverley White
Jun 16, 20258 min read


12 Local SEO Myths That Are Hurting Your Business in 2025
When it comes to growing your local business online, search engine optimisation (SEO) is more than just a buzzword - it’s a make-or-break...
Beverley White
Jun 9, 20259 min read


Partnering for Wellbeing: Welcoming Re:nu As A NetWalking Sponsor
At P45 Consultancy and particularly with our NetWalking initiative, we believe in doing business differently - taking conversations out...
Beverley White
May 26, 20252 min read


Stepping Into Success: Reflections on Our First NetWalking Event & Celebrating National Walking Month
I'm sure you'll agree there’s something uniquely powerful about combining movement with conversation. Walking opens up creativity, eases...
Beverley White
May 19, 20257 min read


How To Focus On Growth While Empowering Your Team
I'm sure you don't need me to tell you that the world feels a little chaotic right now. Geopolitics and the uncertainty around trade...
Beverley White
May 12, 20256 min read


Building Business Resilience in Changing Economic Times
In 2025 and as business owner, I don't think I can remember a time when watching the news or scrolling through social media can induce...
Beverley White
May 5, 20256 min read


Upskilling for Business Leaders - 7 Practical Strategies To Be Effective
If I've learned one thing throughout my career it's that the role of a leader today is more challenging than it has ever been. In 2025,...
Beverley White
Apr 14, 20256 min read


Effective Leadership: Empowering Business Leaders with Tools, Knowledge and Support
Leadership is not just a title; it’s a responsibility, a skill and an art. As we all navigate today’s fast-paced, ever-evolving business...
Beverley White
Apr 5, 20257 min read


Crafting Copy for Radio & TV Advertising: A Guide for Businesses
In an era increasingly dominated by digital marketing, social media and streaming platforms, it’s easy to assume that the more...
Beverley White
Mar 24, 20257 min read


Managing Burnout for Business Leaders: A Guide to Sustained Success
The world is pretty stressful right now. Who am I kidding, it's been like that for years! If you're like me, the pressures of the larger...
Beverley White
Mar 17, 20257 min read


The Rise of Short Form Videos: How Small Businesses Can Leverage the Trend
Digital content is an ever-moving target for business wanting to develop their online presence. The fast-paced nature of creating...
Beverley White
Mar 10, 20257 min read


Planning For A Festival - The Do's And Don'ts
For many of us, summer festivals are a highlight of the year, drawing crowds from all over the country and beyond. From music and food to...
Beverley White
Feb 24, 20257 min read


SEO : 10 Ways to Rank Higher in 2025
Anyone who has a website knows that Search Engine Optimisation (SEO) is constantly evolving, and businesses that want to stay ahead in...
Beverley White
Feb 17, 20258 min read
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