Once upon a time, there was a small business trying to stand out. It had a great product, fair prices and decent marketing but yet customers seemed to pass it by. The missing ingredient wasn’t more features, bigger discounts, or fancy graphics. It was a story. Because here’s the truth: people don’t buy products, they buy stories. They buy into the emotion, identity and meaning that a brand conveys. Whether you’re a café on the corner, a boutique marketing agency, or an onlin

We've all been there. I know I have. The initial discovery call was electric. The potential client was engaged, asking all the right...

Even though P45 is only a few years old, but I’ve spent the last two decades helping clients large and small find their voice, tell their...

I hate to be the one to say it, but in the noisy, competitive landscape of today’s business world, your products alone, however well-made...

In a world where consumers are bombarded with endless choices, a strong brand isn’t just a luxury, it’s a necessity. Yet, many businesses...