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When Clients Ghost You (And What It Might Say About Your Brand)
We've all been there. I know I have. The initial discovery call was electric. The potential client was engaged, asking all the right...
Beverley White
5 days ago7 min read
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Business Planning in 2026: Your Blueprint for Thriving in the New Year
As the final months of 2025 unfold, a familiar ritual beckons for small-to-medium business (SMB) owners, myself included, and that's the...
Beverley White
Oct 206 min read
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The Importance of Time Out for Leaders
Here in the UK, as you may be aware, the 10th October 2025 is World Mental Health Day and here at P45 we're proud to support it. In...
Beverley White
Oct 134 min read
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Behind the Scenes: How to Plan a Successful Video Shoot for Social Media Content in 6 Steps
The best social media videos make it look effortless don't they? A swipe, a tap and suddenly you're laughing at a skit, learning a new...
Beverley White
Sep 2912 min read
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The Power of Personal Brand Videos - Why Every Leader Needs a Story-Driven Video
You might not have realised it or even noticed, but over the last 5-10 years social media has evolved. It's no longer just a casual way...
Beverley White
Sep 228 min read
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Branding Tips for SMB: How to Build a Memorable Brand and Increase Its Visibility
Even though P45 is only a few years old, but I’ve spent the last two decades helping clients large and small find their voice, tell their...
Beverley White
Sep 157 min read
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Implementing A Successful Brand Strategy for Growth
I hate to be the one to say it, but in the noisy, competitive landscape of today’s business world, your products alone, however well-made...
Beverley White
Sep 86 min read
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Improving Brand Results Through Strategic Brand Strategy
In a world where consumers are bombarded with endless choices, a strong brand isn’t just a luxury, it’s a necessity. Yet, many businesses...
Beverley White
Aug 256 min read
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How To Get The Best ROI from Festivals: A Strategic Guide for Event Planners
With summer in full swing, if you're an event planner like me, you'll know festivals have the power to captivate audiences, elevate...
Beverley White
Aug 186 min read
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Summer Is Here! How Entrepreneurs Can Switch Off and Recharge!
Summer offers a golden opportunity for business leaders and entrepreneurs like you and I to step back, unwind and replenish their...
Beverley White
Aug 114 min read
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How To Create Engaging Video Content (Without Losing Your Mind)
If you're one of the 89% of businesses that create short- or long-form video content these days, I'm sure it sometimes feels a bit like...
Beverley White
Jul 148 min read
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Are You Using AIDA? If Not, Should You Be?
Look around any space where people are waiting, hanging out or just relaxing and what do you see? People chatting with strangers and...
Beverley White
Jun 239 min read
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Why Every Business Needs a Video Marketing Strategy in 2025
If a picture is worth a thousand words, then a video is worth a million. In 2025, video marketing is no longer a trend - it's the bedrock...
Beverley White
Jun 168 min read
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12 Local SEO Myths That Are Hurting Your Business in 2025
When it comes to growing your local business online, search engine optimisation (SEO) is more than just a buzzword - it’s a make-or-break...
Beverley White
Jun 99 min read
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Partnering for Wellbeing: Welcoming Re:nu As A NetWalking Sponsor
At P45 Consultancy and particularly with our NetWalking initiative, we believe in doing business differently - taking conversations out...
Beverley White
May 262 min read
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Stepping Into Success: Reflections on Our First NetWalking Event & Celebrating National Walking Month
I'm sure you'll agree there’s something uniquely powerful about combining movement with conversation. Walking opens up creativity, eases...
Beverley White
May 197 min read
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How To Focus On Growth While Empowering Your Team
I'm sure you don't need me to tell you that the world feels a little chaotic right now. Geopolitics and the uncertainty around trade...
Beverley White
May 126 min read
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Building Business Resilience in Changing Economic Times
In 2025 and as business owner, I don't think I can remember a time when watching the news or scrolling through social media can induce...
Beverley White
May 56 min read
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Keeping the Wheels Turning: How Small Businesses Can Manage During Time Off & Holidays
As a small business owner, I'm very much aware of how difficult it can be to find that work/life balance. I'm sure you feel the same. As...
Beverley White
Apr 287 min read
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Upskilling for Business Leaders - 7 Practical Strategies To Be Effective
If I've learned one thing throughout my career it's that the role of a leader today is more challenging than it has ever been. In 2025,...
Beverley White
Apr 146 min read
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