As the final chapter of 2025 closes, it’s time to pause, reflect and try to make sense of a year that was as transformative as it was turbulent. If any of us in this industry entered the year thinking we understood the future of marketing, we leave it with a far more nuanced and perhaps humbler perspective. Like many other industries, the marketing world finds itself looking back on a year defined by rapid shifts, bold experimentation and a consumer base whose expectations se

We've all been there. I know I have. The initial discovery call was electric. The potential client was engaged, asking all the right...

As the final months of 2025 unfold, a familiar ritual beckons for small-to-medium business (SMB) owners, myself included, and that's the...

At P45 Consultancy and particularly with our NetWalking initiative, we believe in doing business differently - taking conversations out...

I'm sure you don't need me to tell you that the world feels a little chaotic right now. Geopolitics and the uncertainty around trade...

In 2025 and as business owner, I don't think I can remember a time when watching the news or scrolling through social media can induce...

As a small business owner, I'm very much aware of how difficult it can be to find that work/life balance. I'm sure you feel the same. As...

If I've learned one thing throughout my career it's that the role of a leader today is more challenging than it has ever been. In 2025,...

I'm sure you'll agree with me when I say that the world feels like it's in a precarious position right now. The geo-political landscape...

Leadership is not just a title; it’s a responsibility, a skill and an art. As we all navigate today’s fast-paced, ever-evolving business...

In the digitally-driven, fast-moving world we all live and work in, delivering business success online is no longer just about having a...

In the high-stakes, fast-paced world of entrepreneurship, staying ahead often comes with a price; long hours, high stress and limited...

Having recently returned from Southeast Asia and Japan, where I experienced the breathtaking beauty of Mount Fuji, I found myself...

I don't know about you, but for me, running a business often feels like you’re trapped in a never-ending cycle of meetings, emails and...

For businesses of any size, generating a healthy return on investment (ROI) is crucial to long-term success. However, when financial...

Business has changed immeasurably over the last 2 decades and continues to evolve thanks to advances in technology and societal changes....

Most entrepreneurs will tell you that starting and running a business is an exciting and challenging endeavour. Having started P45 back...

Customer relations are the backbone of any successful business. The way you manage interactions with customers - both in times of...

Starting a business is equal parts excitement and terrifying. Those first few weeks and months as you're taking your first steps on your...

In entrepreneurship, the fear of failure is a common but often overwhelming emotion. While launching and running a business is very...