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Branding Tips for SMB: How to Build a Memorable Brand and Increase Its Visibility
Even though P45 is only a few years old, but I’ve spent the last two decades helping clients large and small find their voice, tell their...
Beverley White
Sep 157 min read
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Implementing A Successful Brand Strategy for Growth
I hate to be the one to say it, but in the noisy, competitive landscape of today’s business world, your products alone, however well-made...
Beverley White
Sep 86 min read
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Improving Brand Results Through Strategic Brand Strategy
In a world where consumers are bombarded with endless choices, a strong brand isn’t just a luxury, it’s a necessity. Yet, many businesses...
Beverley White
Aug 256 min read
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How To Create Engaging Video Content (Without Losing Your Mind)
If you're one of the 89% of businesses that create short- or long-form video content these days, I'm sure it sometimes feels a bit like...
Beverley White
Jul 148 min read
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Are You Using AIDA? If Not, Should You Be?
Look around any space where people are waiting, hanging out or just relaxing and what do you see? People chatting with strangers and...
Beverley White
Jun 239 min read
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The Rise of Short Form Videos: How Small Businesses Can Leverage the Trend
Digital content is an ever-moving target for business wanting to develop their online presence. The fast-paced nature of creating...
Beverley White
Mar 107 min read
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The 6 Secrets To Influencing In Business
In the digitally-driven, fast-moving world we all live and work in, delivering business success online is no longer just about having a...
Beverley White
Mar 38 min read
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The Future of Video Production: 7 Ways Small Businesses Can Leverage Emerging Trends for Marketing Success
As digital marketing continues to evolve, in recent years video production has emerged as one of the most powerful tools for engaging...
Beverley White
Feb 108 min read
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How To Use TikTok For Marketing
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesses aiming to connect with their target...
Beverley White
Dec 23, 20245 min read
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Loyalty Programs and Customer Retention: Keep Your Customers Coming Back!
I don't think it will come as much of a shock to you that today’s retail landscape is fiercely competitive. I know from speaking to many...
Beverley White
Dec 9, 20248 min read
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Marketing on a Budget: 8 Creative Ways to Promote Your Business
For small-to-medium businesses (SMBs) like my own and many of our clients, effective marketing is crucial to their success. However,...
Beverley White
Nov 25, 20248 min read
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Networking & Partnerships: Collaborative Marketing for SMBs
Business has changed immeasurably over the last 2 decades and continues to evolve thanks to advances in technology and societal changes....
Beverley White
Nov 4, 20247 min read
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How Pay-Per-Click (PPC) Advertising Can Help SMBs Grow, Sell and Self-Promote
If, like us, you're a small to medium-sized business (aka SMB) you'll understand the unique challenges we all face when it comes to...
Beverley White
Sep 9, 202411 min read
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How To Nurture Creativity in Your Business. 5 Ways To Make It Happen!
If I were to say that "time flies" I don't think anyone would disagree. Not literally, but the world moves quickly, especially in...
Beverley White
Sep 2, 20247 min read
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How to Build & Nurture Strong Customer Relationships
Small and medium-sized businesses (SMBs) face numerous challenges in marketing in today's fast-paced world of social media and ecommerce....
Beverley White
Jul 22, 20246 min read
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Measuring ROI for SMBs: 8 Ways To Track & Optimise Your Metrics
As a small business owner, I'm constantly juggling multiple tasks and wearing many hats. One of the most critical aspects of my role is...
Beverley White
Jul 8, 20247 min read
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Leverage The Art of Direct Mail Marketing
Marketing strategies, particularly in recent years, seem to be dominated by online channels and social media platforms, but even in...
Beverley White
Jun 24, 20245 min read
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Direct Mail That Delivers!
Like it or not, we all now live in a digital world, one in which we're glued to our smartphone so we're constantly connected a nebulous...
Beverley White
Jun 17, 20245 min read
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Crafting Compelling Direct Mail Content
As a consultancy providing expertise in this field, I don't know about you but my inbox is rarely empty, and most of it is fairly...
Beverley White
Jun 10, 20246 min read
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The Power of Direct Mail Marketing
Can we all just admit how satisfying it is to get actual snail mail that's NOT a bill? Just got a cool brochure in the mail about a local...
Beverley White
Jun 3, 20244 min read
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