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Are You Using AIDA? If Not, Should You Be?
Look around any space where people are waiting, hanging out or just relaxing and what do you see? People chatting with strangers and...
Beverley White
Jun 23, 20259 min read


Why Every Business Needs a Video Marketing Strategy in 2025
If a picture is worth a thousand words, then a video is worth a million. In 2025, video marketing is no longer a trend - it's the bedrock...
Beverley White
Jun 16, 20258 min read


12 Local SEO Myths That Are Hurting Your Business in 2025
When it comes to growing your local business online, search engine optimisation (SEO) is more than just a buzzword - it’s a make-or-break...
Beverley White
Jun 9, 20259 min read


Partnering for Wellbeing: Welcoming Re:nu As A NetWalking Sponsor
At P45 Consultancy and particularly with our NetWalking initiative, we believe in doing business differently - taking conversations out...
Beverley White
May 26, 20252 min read


Stepping Into Success: Reflections on Our First NetWalking Event & Celebrating National Walking Month
I'm sure you'll agree there’s something uniquely powerful about combining movement with conversation. Walking opens up creativity, eases...
Beverley White
May 19, 20257 min read


How To Focus On Growth While Empowering Your Team
I'm sure you don't need me to tell you that the world feels a little chaotic right now. Geopolitics and the uncertainty around trade...
Beverley White
May 12, 20256 min read


Building Business Resilience in Changing Economic Times
In 2025 and as business owner, I don't think I can remember a time when watching the news or scrolling through social media can induce...
Beverley White
May 5, 20256 min read


Keeping the Wheels Turning: How Small Businesses Can Manage During Time Off & Holidays
As a small business owner, I'm very much aware of how difficult it can be to find that work/life balance. I'm sure you feel the same. As...
Beverley White
Apr 28, 20257 min read


Upskilling for Business Leaders - 7 Practical Strategies To Be Effective
If I've learned one thing throughout my career it's that the role of a leader today is more challenging than it has ever been. In 2025,...
Beverley White
Apr 14, 20256 min read


How to Remain Agile When Markets Move
I'm sure you'll agree with me when I say that the world feels like it's in a precarious position right now. The geo-political landscape...
Beverley White
Apr 7, 20256 min read


Effective Leadership: Empowering Business Leaders with Tools, Knowledge and Support
Leadership is not just a title; it’s a responsibility, a skill and an art. As we all navigate today’s fast-paced, ever-evolving business...
Beverley White
Apr 5, 20257 min read


Crafting Copy for Radio & TV Advertising: A Guide for Businesses
In an era increasingly dominated by digital marketing, social media and streaming platforms, it’s easy to assume that the more...
Beverley White
Mar 24, 20257 min read


Managing Burnout for Business Leaders: A Guide to Sustained Success
The world is pretty stressful right now. Who am I kidding, it's been like that for years! If you're like me, the pressures of the larger...
Beverley White
Mar 17, 20257 min read


The Rise of Short Form Videos: How Small Businesses Can Leverage the Trend
Digital content is an ever-moving target for business wanting to develop their online presence. The fast-paced nature of creating...
Beverley White
Mar 10, 20257 min read


The 6 Secrets To Influencing In Business
In the digitally-driven, fast-moving world we all live and work in, delivering business success online is no longer just about having a...
Beverley White
Mar 3, 20258 min read


Planning For A Festival - The Do's And Don'ts
For many of us, summer festivals are a highlight of the year, drawing crowds from all over the country and beyond. From music and food to...
Beverley White
Feb 24, 20257 min read


SEO : 10 Ways to Rank Higher in 2025
Anyone who has a website knows that Search Engine Optimisation (SEO) is constantly evolving, and businesses that want to stay ahead in...
Beverley White
Feb 17, 20258 min read


The Future of Video Production: 7 Ways Small Businesses Can Leverage Emerging Trends for Marketing Success
As digital marketing continues to evolve, in recent years video production has emerged as one of the most powerful tools for engaging...
Beverley White
Feb 10, 20258 min read


Introducing NetWalking! The New Networking Walking Group for Business Owners & Entrepreneurs to Connect and Thrive Outdoors
In the high-stakes, fast-paced world of entrepreneurship, staying ahead often comes with a price; long hours, high stress and limited...
Beverley White
Feb 3, 20255 min read


A Fresh Path: Why Leaders Who Hike Succeed
If you're a business owner like me, I'm sure you'll agree that leadership, much like hiking, is a journey filled with peaks, valleys and...
Beverley White
Jan 27, 20255 min read
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