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How To Create Engaging Video Content (Without Losing Your Mind)
If you're one of the 89% of businesses that create short- or long-form video content these days, I'm sure it sometimes feels a bit like...
Beverley White
Jul 148 min read
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Are You Using AIDA? If Not, Should You Be?
Look around any space where people are waiting, hanging out or just relaxing and what do you see? People chatting with strangers and...
Beverley White
Jun 239 min read
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Why Every Business Needs a Video Marketing Strategy in 2025
If a picture is worth a thousand words, then a video is worth a million. In 2025, video marketing is no longer a trend - it's the bedrock...
Beverley White
Jun 168 min read
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12 Local SEO Myths That Are Hurting Your Business in 2025
When it comes to growing your local business online, search engine optimisation (SEO) is more than just a buzzword - it’s a make-or-break...
Beverley White
Jun 99 min read
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Partnering for Wellbeing: Welcoming Re:nu As A NetWalking Sponsor
At P45 Consultancy and particularly with our NetWalking initiative, we believe in doing business differently - taking conversations out...
Beverley White
May 262 min read
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Stepping Into Success: Reflections on Our First NetWalking Event & Celebrating National Walking Month
I'm sure you'll agree there’s something uniquely powerful about combining movement with conversation. Walking opens up creativity, eases...
Beverley White
May 197 min read
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How To Focus On Growth While Empowering Your Team
I'm sure you don't need me to tell you that the world feels a little chaotic right now. Geopolitics and the uncertainty around trade...
Beverley White
May 126 min read
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Building Business Resilience in Changing Economic Times
In 2025 and as business owner, I don't think I can remember a time when watching the news or scrolling through social media can induce...
Beverley White
May 56 min read
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Upskilling for Business Leaders - 7 Practical Strategies To Be Effective
If I've learned one thing throughout my career it's that the role of a leader today is more challenging than it has ever been. In 2025,...
Beverley White
Apr 146 min read
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How to Remain Agile When Markets Move
I'm sure you'll agree with me when I say that the world feels like it's in a precarious position right now. The geo-political landscape...
Beverley White
Apr 76 min read
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Effective Leadership: Empowering Business Leaders with Tools, Knowledge and Support
Leadership is not just a title; it’s a responsibility, a skill and an art. As we all navigate today’s fast-paced, ever-evolving business...
Beverley White
Apr 57 min read
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Crafting Copy for Radio & TV Advertising: A Guide for Businesses
In an era increasingly dominated by digital marketing, social media and streaming platforms, it’s easy to assume that the more...
Beverley White
Mar 247 min read
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Managing Burnout for Business Leaders: A Guide to Sustained Success
The world is pretty stressful right now. Who am I kidding, it's been like that for years! If you're like me, the pressures of the larger...
Beverley White
Mar 177 min read
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The Rise of Short Form Videos: How Small Businesses Can Leverage the Trend
Digital content is an ever-moving target for business wanting to develop their online presence. The fast-paced nature of creating...
Beverley White
Mar 107 min read
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The 6 Secrets To Influencing In Business
In the digitally-driven, fast-moving world we all live and work in, delivering business success online is no longer just about having a...
Beverley White
Mar 38 min read
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Planning For A Festival - The Do's And Don'ts
For many of us, summer festivals are a highlight of the year, drawing crowds from all over the country and beyond. From music and food to...
Beverley White
Feb 247 min read
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SEO : 10 Ways to Rank Higher in 2025
Anyone who has a website knows that Search Engine Optimisation (SEO) is constantly evolving, and businesses that want to stay ahead in...
Beverley White
Feb 178 min read
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The Future of Video Production: 7 Ways Small Businesses Can Leverage Emerging Trends for Marketing Success
As digital marketing continues to evolve, in recent years video production has emerged as one of the most powerful tools for engaging...
Beverley White
Feb 108 min read
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Introducing NetWalking! The New Networking Walking Group for Business Owners & Entrepreneurs to Connect and Thrive Outdoors
In the high-stakes, fast-paced world of entrepreneurship, staying ahead often comes with a price; long hours, high stress and limited...
Beverley White
Feb 35 min read
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A Fresh Path: Why Leaders Who Hike Succeed
If you're a business owner like me, I'm sure you'll agree that leadership, much like hiking, is a journey filled with peaks, valleys and...
Beverley White
Jan 275 min read
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