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Behind the Scenes: How to Plan a Successful Video Shoot for Social Media Content in 6 Steps
The best social media videos make it look effortless don't they? A swipe, a tap and suddenly you're laughing at a skit, learning a new...
Beverley White
Sep 2912 min read
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The Power of Personal Brand Videos - Why Every Leader Needs a Story-Driven Video
You might not have realised it or even noticed, but over the last 5-10 years social media has evolved. It's no longer just a casual way...
Beverley White
Sep 228 min read
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How To Get The Best ROI from Festivals: A Strategic Guide for Event Planners
With summer in full swing, if you're an event planner like me, you'll know festivals have the power to captivate audiences, elevate...
Beverley White
Aug 186 min read
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Are You Using AIDA? If Not, Should You Be?
Look around any space where people are waiting, hanging out or just relaxing and what do you see? People chatting with strangers and...
Beverley White
Jun 239 min read
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12 Local SEO Myths That Are Hurting Your Business in 2025
When it comes to growing your local business online, search engine optimisation (SEO) is more than just a buzzword - it’s a make-or-break...
Beverley White
Jun 99 min read
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Building Business Resilience in Changing Economic Times
In 2025 and as business owner, I don't think I can remember a time when watching the news or scrolling through social media can induce...
Beverley White
May 56 min read
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Mastering Event Day: 10 Tips for a Smooth & Successful Execution
Behind every seamless event is a leader who plans, adapts, and delivers. As a woman CEO, I know the power of teamwork, strategic vision,...
Beverley White
Dec 2, 20248 min read
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How To Nurture Creativity in Your Business. 5 Ways To Make It Happen!
If I were to say that "time flies" I don't think anyone would disagree. Not literally, but the world moves quickly, especially in...
Beverley White
Sep 2, 20247 min read
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Memorable Event Experiences: The Importance of Design & Decor
In the world of event planning, a world we know very well, there exists a powerful but often underestimated tool that can transform an...
Beverley White
May 20, 20244 min read
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Seasonal Marketing: Get Your Business Ready!
We hate to be the ones to break it to you, especially in the first half of September, but Christmas is coming! As we head into the last...
Beverley White
Sep 11, 20237 min read
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The Rise of Influencer Marketing: How to Effectively Leverage Influencers to Promote Your Brand
Whilst some believe marketing in some form can be traced back to 1500 BCE, it's generally accepted that it wasn't until the 1950s and 60s...
Beverley White
May 22, 20236 min read
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Marketing to the Modern Consumer
In today's fast-paced digital world, traditional marketing strategies are no longer enough to attract and retain customers. Things have...
Beverley White
May 8, 20237 min read
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The Importance of Brand Storytelling; Connect To Your Audience & Build Brand Loyalty!
In today's highly competitive business world, it's not enough to just sell a product or service and expect consumers to blindly buy them....
Beverley White
May 1, 20237 min read
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Why Marketing Is Important for Business?
Marketing is an essential aspect of running any successful business. No matter what industry you're operating in, regardless of the size...
Beverley White
Apr 24, 20236 min read
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Improving Female Visibility Within Every Industry
As a relatively new business owner, I'm incredibly proud of all my achievements that have led me to this point. Most of my career has...
Beverley White
Apr 17, 20239 min read
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Marketing on a Budget: How To Make An Impact Without Breaking The Bank
These are difficult economic times we're living in. The fallout from Brexit, the war in Ukraine and the COVID-19 pandemic have all...
Beverley White
Feb 13, 20238 min read
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