As the final chapter of 2025 closes, it’s time to pause, reflect and try to make sense of a year that was as transformative as it was turbulent. If any of us in this industry entered the year thinking we understood the future of marketing, we leave it with a far more nuanced and perhaps humbler perspective. Like many other industries, the marketing world finds itself looking back on a year defined by rapid shifts, bold experimentation and a consumer base whose expectations se

Once upon a time, there was a small business trying to stand out. It had a great product, fair prices and decent marketing but yet customers seemed to pass it by. The missing ingredient wasn’t more features, bigger discounts, or fancy graphics. It was a story. Because here’s the truth: people don’t buy products, they buy stories. They buy into the emotion, identity and meaning that a brand conveys. Whether you’re a café on the corner, a boutique marketing agency, or an onlin

As the year draws to an end (at the time of writing, if not the time of reading), business owners like me are starting to review the past year and understand where we fit in the ever-changing landscape in which we all operate, ready for the challenges of the next. With that in mind, in this week's blog, I wanted to talk about metrics, or more specifically, social media metrics. You know, the numbers you use to monitor your social media marketing and its effectiveness. You do

The leaves on the trees are changing, the night's are pulling in, there's a little bite in the Autumn air and a familiar sense of dread mixed with opportunity begins to brew for small to medium business owners across the world. Even as we enter September (can you believe that!), the Christmas shopping juggernaut is fast approaching, spearheaded by two of the most formidable days on the retail calendar; Black Friday and Cyber Monday. For many, the strategy for these days seems

As we navigate the midpoint of the 2020s (which is crazy enough), the marketing landscape continues to evolve at a breathtaking pace. For small-to-medium enterprises (SMEs) like ours, this presents both a formidable challenge and an unprecedented opportunity. The playing field is being levelled by technology, but only for those who are prepared to adapt. Looking ahead to 2026, it’s no longer enough to simply react to trends as they emerge. Success will belong to the proactive

We've all been there. I know I have. The initial discovery call was electric. The potential client was engaged, asking all the right...

As the final months of 2025 unfold, a familiar ritual beckons for small-to-medium business (SMB) owners, myself included, and that's the...

Here in the UK, as you may be aware, the 10th October 2025 is World Mental Health Day and here at P45 we're proud to support it. In...

The best social media videos make it look effortless don't they? A swipe, a tap and suddenly you're laughing at a skit, learning a new...

You might not have realised it or even noticed, but over the last 5-10 years social media has evolved. It's no longer just a casual way...

Even though P45 is only a few years old, but I’ve spent the last two decades helping clients large and small find their voice, tell their...

I hate to be the one to say it, but in the noisy, competitive landscape of today’s business world, your products alone, however well-made...

In a world where consumers are bombarded with endless choices, a strong brand isn’t just a luxury, it’s a necessity. Yet, many businesses...

With summer in full swing, if you're an event planner like me, you'll know festivals have the power to captivate audiences, elevate...

Summer offers a golden opportunity for business leaders and entrepreneurs like you and I to step back, unwind and replenish their...

If you're one of the 89% of businesses that create short- or long-form video content these days, I'm sure it sometimes feels a bit like...

Look around any space where people are waiting, hanging out or just relaxing and what do you see? People chatting with strangers and...

If a picture is worth a thousand words, then a video is worth a million. In 2025, video marketing is no longer a trend - it's the bedrock...

When it comes to growing your local business online, search engine optimisation (SEO) is more than just a buzzword - it’s a make-or-break...

At P45 Consultancy and particularly with our NetWalking initiative, we believe in doing business differently - taking conversations out...