Once upon a time, there was a small business trying to stand out. It had a great product, fair prices and decent marketing but yet customers seemed to pass it by. The missing ingredient wasn’t more features, bigger discounts, or fancy graphics. It was a story. Because here’s the truth: people don’t buy products, they buy stories. They buy into the emotion, identity and meaning that a brand conveys. Whether you’re a café on the corner, a boutique marketing agency, or an onlin

I hate to be the one to say it, but in the noisy, competitive landscape of today’s business world, your products alone, however well-made...

If you're a business owner like me, I'm sure you'll agree that leadership, much like hiking, is a journey filled with peaks, valleys and...