As the final quarter of the year approaches, a familiar energy buzzes through the business world. It’s a time of reflection, analysis, and, most importantly, anticipation. The turn of the calendar to a new year isn’t just a date change; it’s a symbolic reset, a blank canvas upon which you can paint the future of your business. But how do you move from vague aspirations to a concrete, actionable plan? Furthermore, how do you ensure that the goals you set in the final months of

Whilst some believe marketing in some form can be traced back to 1500 BCE, it's generally accepted that it wasn't until the 1950s and 60s...