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Black Friday & Cyber Monday: How to Compete Without Slashing Prices
The leaves on the trees are changing, the night's are pulling in, there's a little bite in the Autumn air and a familiar sense of dread mixed with opportunity begins to brew for small to medium business owners across the world. Even as we enter September (can you believe that!), the Christmas shopping juggernaut is fast approaching, spearheaded by two of the most formidable days on the retail calendar; Black Friday and Cyber Monday. For many, the strategy for these days seems
Beverley White
Nov 108 min read
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Building Business Resilience in Changing Economic Times
In 2025 and as business owner, I don't think I can remember a time when watching the news or scrolling through social media can induce...
Beverley White
May 56 min read
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How Small Businesses Can Save Money In Their First Year
Here at P45 Consultancy, we specialise in working with charities, non-profits, start-ups and small businesses to help them find their...
Beverley White
Aug 12, 202410 min read
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How to Build & Nurture Strong Customer Relationships
Small and medium-sized businesses (SMBs) face numerous challenges in marketing in today's fast-paced world of social media and ecommerce....
Beverley White
Jul 22, 20246 min read
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12 Strategies That Work for Events!
Having spent years navigating the business world, I've learned that event marketing is more than just promotion—it's about creating...
Beverley White
Apr 15, 20245 min read
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Creating A Strong Brand Identity: Building Brand Recognition on a Budget
In the competitive landscape that businesses operate today, creating a strong brand identity is a challenge, but essential for the...
Beverley White
Jan 8, 20249 min read
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Seasonal Marketing: Get Your Business Ready!
We hate to be the ones to break it to you, especially in the first half of September, but Christmas is coming! As we head into the last...
Beverley White
Sep 11, 20237 min read
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