As the final quarter of the year approaches, a familiar energy buzzes through the business world. It’s a time of reflection, analysis, and, most importantly, anticipation. The turn of the calendar to a new year isn’t just a date change; it’s a symbolic reset, a blank canvas upon which you can paint the future of your business. But how do you move from vague aspirations to a concrete, actionable plan? Furthermore, how do you ensure that the goals you set in the final months of

As the year draws to an end (at the time of writing, if not the time of reading), business owners like me are starting to review the past year and understand where we fit in the ever-changing landscape in which we all operate, ready for the challenges of the next. With that in mind, in this week's blog, I wanted to talk about metrics, or more specifically, social media metrics. You know, the numbers you use to monitor your social media marketing and its effectiveness. You do