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The Power of Personal Brand Videos - Why Every Leader Needs a Story-Driven Video
You might not have realised it or even noticed, but over the last 5-10 years social media has evolved. It's no longer just a casual way...
Beverley White
Sep 228 min read
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Branding Tips for SMB: How to Build a Memorable Brand and Increase Its Visibility
Even though P45 is only a few years old, but I’ve spent the last two decades helping clients large and small find their voice, tell their...
Beverley White
Sep 157 min read
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Crafting Copy for Radio & TV Advertising: A Guide for Businesses
In an era increasingly dominated by digital marketing, social media and streaming platforms, it’s easy to assume that the more...
Beverley White
Mar 247 min read
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Crafting Compelling Direct Mail Content
As a consultancy providing expertise in this field, I don't know about you but my inbox is rarely empty, and most of it is fairly...
Beverley White
Jun 10, 20246 min read
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The Art of Persuasion: The Real Impact of Effective Copywriting
In the modern, dynamic world of marketing we work in, one in which our attention spans are fleeting and consumer choices abundant, the...
Beverley White
Jan 29, 20245 min read
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Why Is Advertising Important?
Advertising is an important component of any successful business, regardless of its size or industry. An effective advertising campaign...
Beverley White
Feb 27, 20236 min read
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